How to Increase Conversion with Intent-Driven Email Nurturing in EMEA

email intent

Recently, TechTarget ran its 10th London ROI Summit and data-driven marketing tactics were at the forefront of the event. One of the sessions in particular, Email Best Practices: The Cascading […]

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

4 pillars of intent-based marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

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