Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what […]
Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]
The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]
B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]
Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]
There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
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Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]
