From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

CIO insight

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Redefining Marketing and Sales Engagement

sales engagement handshake

Depending on which marketer you talk to, when it comes to engaging B2B and technology buyers during the buy cycle, they will quote 1 of 4 stats:     Buyers […]

11 Reasons I’m Thankful That I’m Not in Sales

11 reasons tech marketers are thankful they aren't in technology sales

After a satisfying Thanksgiving meal and the benefit of a few days off to reflect, I thought I’d talk about something I’m thankful for this year. I am thankful that […]

Buyer-Centricity and Other Marketing Insight From TechTarget’s Boston #ROISummit

summit twitpic buyer-centricity

Yesterday, October 29, some of the best and brightest technology marketers gathered at TechTarget headquarters for our annual Boston-area ROI Summit. The jam-packed agenda featured incredibly actionable advice from marketing […]

Integrated Marketing: The Whole is Only as Good as the Sum of Its Parts

whole only good as parts

More often than not, as marketers, our strategic shift can become very one-dimensional. Instead of seeing the big picture, and combining different strategic tactics, we often lean towards the road […]

One 3-Hour Event to Fuel Your Marketing Strategies for the Next 4 Quarters

TechTarget Boston ROI Summit

Boston-area technology marketers and sales reps: These are the most important 3 hours you will spend getting ready for the next year Join us for our annual Boston ROI Summit and […]

Humanizing the Buyer’s Journey

leads buyers journey

Using content to attract sales leads requires a deep dive into the human psyche.  It wasn’t always this way, but as concepts such as the buyer’s journey and gated content […]

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