From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

CIO insight

Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Redefining Marketing and Sales Engagement

sales engagement handshake

Depending on which marketer you talk to, when it comes to engaging B2B and technology buyers during the buy cycle, they will quote 1 of 4 stats:     Buyers […]

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