5 Steps to Creating an Effective Persona-Based Content Strategy

One of the biggest challenges marketers face today is leveraging successful persona-based content strategies. Marketers who can incorporate these strategies are more likely to see a lift in sales, and […]

Why the Modern Sales and Marketing Funnel is Like a Pinball Machine

Remember when marketing used to be easy? Let’s talk about the famous lead-to-cash funnel that we all grew up with: What a wonderful metaphor. Makes total sense right? Prospects start at […]

Social Marketing: Does it Pay to Be First for Technology Marketers?

first place social media

It seems like new social media platforms are coming on to the scene every day. In some cases, what works today, does not always work tomorrow. This insightful post from Content Marketing […]

Technology Buyers Are Hungry for Snackable Content

snackable content

You’ve probably heard a lot about marketers using more “snackable content” lately, the type of bite-sized content that is easy to consume, easy to understand and easy to share with […]

The IT buyer’s X-mas list for technology marketers

If you have read any of our recent posts you have seen references to statistics and/or insights from TechTarget’s latest Media Consumption Report, Content essentials for technology buying teams worldwide. […]

Do You YouTube?

More and more IT Pros watch online videos It wasn’t long ago YouTube was considered the video sharing service where you would only go to watch videos of skateboarding squirrels […]

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