Trend Watch: Social Conversion

social conversion

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

How Do You Bridge the Marketing-Sales Gap? Advocates!

marketing sales handoff

The marketing and sales lead handoff is a topic we’ve been talking about for a long time. While the right way to do it and what it entails continue to […]

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