Humanizing the Buyer’s Journey

leads buyers journey

Using content to attract sales leads requires a deep dive into the human psyche.  It wasn’t always this way, but as concepts such as the buyer’s journey and gated content […]

4 Reasons Why Your Marketing Plans Shouldn’t Take a Summer Vacation

Summer Marketing plans

Taking on the Myth of the Summer Marketing Slowdown Now that the sun is hanging around longer and the weather is starting to get warmer, we are all starting to […]

Why Technology Marketers Should Stop Ignoring IT Staff Leads

dont ignore IT staff

In the spirit of Jeopardy celebrating its 50th birthday, I thought I would start this blog off using a format similar to Final Jeopardy.  Answer: Job titles of leads most […]

Trend Watch: Social Lead Generation

social lead generation

As a B2B marketer, you often live or die by the number of leads you generate for your sales teams. For many of those marketers, email is still the number […]

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