The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]
Every year, there’s a new buzz-phrase or innovative strategy poised to set the B2B marketing world on fire. Social selling, account-based marketing (ABM), predictive analytics. These are just a few […]
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]
Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]
Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]
In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]
Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]
