All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard

At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]

Demand Excellence: Insights on the New Reality of Integrated Demand Generation

integrated demand generation light bulb

Integrated demand generation is no longer just about diversifying content, promo messaging and lists. You have a lot more options to feed the top of your funnel and to move […]

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

lead scoring

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

When Marketing Internationally, Size Matters

marketing internationally passports

In one of my last posts, I covered the 6 things NA Marketers Need to Know When Marketing Internationally. We received great feedback from our readership on these tips, so […]

What’s Your Lead Definition Costing You?

lead definition cost

Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]

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