Why Marketers Need to be Down with OPP (Other People’s Platforms)

social platform publishing

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

Are you listening?

listen buyer-centricity

That is the big question to ask when it comes to your social strategies. Today while I sat in one of the sessions at TechTarget’s Boston ROI Summit, I heard one […]

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