I’m LOB and I Admit It, I Need IT

LOB and IT

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

A Tech Marketer’s Guide to Marketing Technology to LOB

Marketing tech to LOB

Picture this common scenario: You have just come out with the latest software, server, device or solution that is going to revolutionize the [fill in the blank] industry and you want […]

So your company sells enterprise technology. Should you market to Line of Business?

Author’s Note:  You could skip this entire post and go directly to this white paper.  Or, you could read on and then access the whitepaper.  It’s good to have choices.  […]

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