I’m LOB and I Admit It, I Need IT
Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made. One of the bigger shifts […]
A Tech Marketer’s Guide to Marketing Technology to LOB
Picture this common scenario: You have just come out with the latest software, server, device or solution that is going to revolutionize the [fill in the blank] industry and you want […]
So your company sells enterprise technology. Should you market to Line of Business?
Author’s Note: You could skip this entire post and go directly to this white paper. Or, you could read on and then access the whitepaper. It’s good to have choices. […]
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