The Art of the Technology Marketing Case Study

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Case studies can be a pain. But they are essential for marketing technology products to business customers and should be essential to your overall content marketing strategy. Yet, they are really hard to get. […]

Treat your prospects like customers and your customers like family….

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

Does Measuring Marketing ROI need to be so hard?

We often say our best customers are the ones who measure.  Today’s intelligent driven marketers are revenue marketers and more accountable than ever. Yet managing marketing performance and effective ROI […]

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