marketing and sales strategies

MarTech & SalesTech: Opportunities at the Intersections

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Martech salestech intersect

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]

5 Ways Marketing and Sales Can Get Started on the Right Foot

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marketing and sales alignment

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]

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