10 Ways to Improve Banner Performance

better banner performance

Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]

2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

intelligence-driven creative

Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]

On Marketing ROI: Your Right Brain Called, and it Misses You Terribly

Both sides of the brain are smart

If you have a job in marketing, chances are very good you are a right brainer, often making good decisions using experience and gut instinct as your guide. It couldn’t […]

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