From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler in 2019

How much energy and ink has been expended in the last 5 years on the topic of content marketing?! Marketers love talking about and making content! In fact, it’s one […]

Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io

tech marketer talks iron.io

is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the […]

Why Purchase Intent Data Outpaces Demographics for Smart Marketers

purchase intent data outpaces demographics

Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]

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