2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now
Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]
Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK
Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]
Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ
Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]
5 Takeaways from TechTarget’s Austin #ROISummit
Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]
The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit
Last Thurs. March 19th, over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable […]
6 Must-Have Data Requirements to Find Your Next Deal {Infographic}
As technology marketing and sales has evolved, there has been a seismic shift in how buyers buyers evaluate vendors and make IT purchase decisions. To keep pace, marketers have begun […]
This is Not Your Grandfather’s Marketing Funnel [Video]
The notion of the marketing and sales funnel has been around for close to a century. While some have implied that the funnel is an antiquated metaphor for today’s marketer, […]
The 10 Biggest B2B Technology Marketing Mistakes to Avoid
There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]
How to Talk so Sales Wants to Listen… and Learn
I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on “How to talk so people want to listen” . It got me thinking about […]
It’s Time to Ditch the Phone Book Approach to Sales and Marketing
Most well-intentioned B2B technology marketers put the best interests of their customers ahead of everything else. These customer-centric marketers spend an extraordinary amount of time, effort and resources to better […]
