Tech Marketer Talks: Susan Hass, VCE

susan hass VCE

Susan Hass directs branding, corporate events, and web properties at VCE, the market leader in converged infrastructure and one of the fastest growing cloud infrastructure companies today. As Senior Director […]

Why the Modern Sales and Marketing Funnel is Like a Pinball Machine

Remember when marketing used to be easy? Let’s talk about the famous lead-to-cash funnel that we all grew up with: What a wonderful metaphor. Makes total sense right? Prospects start at […]

How to Create 14 Pieces of Content from a Single Idea

Russian Doll content example

Content Marketing – Building Your Content Arsenal 8 months ago, TechTarget released its latest edition of its annual Media Consumption research report and uncovered numerous findings related to the research, […]

Tech Marketer Talks: Ashlea Marrow, Websense

Tech Marketer Talks Ashlea Marrow

Ashlea Marrow is a Field Marketing Specialist with Websense, Inc. As a member of the field marketing team, Ashlea shares her inside perspective on what she and her team are doing to […]

Tech Marketer Talks: Nick Panayi, CSC – Part 2

Tech Marketer Talks marketing technology

Nick Panayi is the Director of Global Brand & Digital Marketing at CSC.  His areas of responsibility include global brand management, CSC.com, digital content management, marketing programs, marketing operations and marketing automation. […]

How Can You Be a Technology Marketing Hero?

technology marketing hero

With 10+ years in this evolving industry, having seen a host of changes, I’m often reminded of the old days when we had limited insight into campaign success and feedback meetings […]

Tech Marketer Talks: David Tam, Salesforce.com

DTam Salesforce.com

David Tam is an Online Marketing Manager on the digital marketing team at Salesforce.com. David was also a featured marketing panelist at our recent San Francisco ROI Summit in April. […]

3 Steps for Marketers to Become True Data Detectives

data detective magnifying glass

I don’t know about you, but I cannot get enough of watching criminal detective programs – whether it is CSI, NCIS, Law & Order, or True Detective (thanks to the […]

Prepare Your Organization for Digital Marketing Success

digital marketing

I am just like you. I love technology, and I love marketing, and I love where we find ourselves in this golden age of marketing in the digital world. Sanjay Dholakia, CMO […]

View from the Top: What’s Next for Technology Marketing

view from the top technology marketing

Recently, TechTarget co-founder Don Hawk sat down with Dick Reed, CEO of Just Media, as part of Just Media’s “View from the Top”  executive insight series. In the interview, Don shared specific […]

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