Observed Intelligence at the TechTarget ROI Summit in Austin

observed intelligence at autin summit

Earlier in the week I returned from our annual ROI Summit event in Austin, TX where we had the opportunity to present, interact and discuss marketing strategies with many local […]

Trend Watch: B2B marketing budgets on the rise

marketing budgets on rise

If you are like most B2B technology marketers, you have been waiting patiently for the market to turnaround so that you can go back to receiving your fair share of […]

Sales Intelligence – A revenue marketer’s secret weapon for 2014 (pt. 1)

sales intelligence

I’m convinced that 2014 is poised to be a seminal year for marketing and sales – and it will be particularly exciting as we see more and more developments in […]

TechTarget ROI Summit returns to Austin, TX- March 5

ROI Summit Austin

ROI Summit Austin – Bringing powerful Intelligence Driven Marketing strategies to you It’s hard to believe it’s already been a year since we hosted our last annual TechTarget ROI Summit in Austin. We […]

Rethinking Customer Engagement

Customer Engagement

In today’s world of B2B marketing, the seesaw of power and influence has shifted noticeably from the seller to the buyer. Long gone are the days when customers solely depended […]

3 things technology marketers should be thankful for

Tomorrow is Thanksgiving here in the US. Before we get to a day full of stuffing our faces with Turkey, watching football, making awkward small talk with that weird uncle […]

Using customer insight to make data-driven marketing decisions

Has the implementation of your marketing plan become routine—spending more on current programs if the marketing budget increases and pulling back as budgets tighten? Regardless of the size of your […]

On Marketing ROI: Your Right Brain Called, and it Misses You Terribly

Both sides of the brain are smart

If you have a job in marketing, chances are very good you are a right brainer, often making good decisions using experience and gut instinct as your guide. It couldn’t […]

The 3 big things I learned from the TechTarget ROI Summit

Over the past two days we hosted our annual TechTarget ROI Summit at our headquarters just outside Boston. It’s our opportunity to share, connect and engage with local technology marketers […]

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