4 Things You Wouldn’t Do Offline, So Don’t Dare Do Them Online

The digital marketing world is complex and ever changing. It’s so complex that in a recent Adobe Digital Study, 79% of marketers say marketing has changed more in the past 2 years than […]

Review These 3 Elements Before Calculating Your Marketing ROI

marketing ROI

I am sure you have no doubt heard the phrase “Content is King” when it comes to marketing. This is an undeniable truth. But if content is King, then Marketing […]

Treat your prospects like customers and your customers like family….

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

It’s not about you……it’s about your customers

Building good customer relationships takes persistence, effort and commitment.  Delivering knowledge and insight to customers is key to building and enhancing relationships. Sharing helpful tips and maintaining personal connections with clients […]

Is 10,000 miles really that far away?

I recently returned from a trip to Singapore and Sydney, Australia where I had the opportunity to meet with many of TechTarget’s clients, technology marketers just like you. We opened up […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

Trials and Tribulations of Technology Marketing

As a ten-year veteran of IT media sales, I have personally worked with hundreds of marketers from start-ups to Fortune 50 technology companies.  Based on my first-hand experience, I have […]

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