The Challenges of Marketing to the European CIO

Bridging the gap between business and technology, the role of the CIO is like no other and striking the right balance with messaging continues to be a challenge for marketers. […]

Dumbing Marketing Up for the C-Level

c-level exec reading content

Many times, when I work with enterprise technology clients on white papers, I get asked to distill content down into a C-Level “Executive Brief.” The client wants to give the […]

Understanding Senior IT Management Priorities [Infographic]

senior IT manager

How Technology Marketers Can Influence Senior IT Management Reaching and influencing Senior IT leaders is often a top objective for technology marketers. This infographic helps you get a better profile of this important audience and […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

What senior IT decision makers think about your current sales and marketing approach

“It’s not who you know, it’s WHAT you know about who you know.” TechTarget recently hosted an event in partnership with NETSEA, New England Technology Sales Executive Association, to better […]

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