Why I’m Staying the Course on our Digital Advertising Program

digital advertising

We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time.  In […]

How B2B Companies are Leaving Money on the Table

The B2B revenue generation process is at an inflection point, but many executives haven’t gotten the news. Marketing has undergone a fundamental transformation in the past decade or so. Advanced […]

Four reasons to attend the TechTarget Boston ROI Summit

As a tech marketer, I’ve spent much of my career managing marketing programs at a big blue chip tech company followed by a few years at a smaller tech start-up. […]

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