A Tech Marketer’s Guide to Marketing Technology to LOB

Marketing tech to LOB

Picture this common scenario: You have just come out with the latest software, server, device or solution that is going to revolutionize the [fill in the blank] industry and you want […]

Tech Marketer Talks: Zak Garner, DWA Media

Zak Garner is Director, New Media for DWA Media in San Francisco. We recently had the opportunity to catch up with Zak to get more insight on what to look for […]

View from the Top: What’s Next for Technology Marketing

view from the top technology marketing

Recently, TechTarget co-founder Don Hawk sat down with Dick Reed, CEO of Just Media, as part of Just Media’s “View from the Top”  executive insight series. In the interview, Don shared specific […]

Media evolution and the changing role of technology marketers

changing roles of technology marketers

As most everyone would agree, since the advent of the web, buyers predominantly conduct their purchase research online. In few places is this more prevalent than with enterprise technology purchases—where […]

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