Nick Panayi Archives

Why the Modern Sales and Marketing Funnel is Like a Pinball Machine

Posted on July 25, 2014 at 4:16 pm.

Remember when marketing used to be easy? Let’s talk about the famous lead-to-cash funnel that we all grew up with: What a wonderful metaphor. Makes total sense right? Prospects start at […]

Tech Marketer Talks: Nick Panayi, CSC – Part 1

Posted on June 10, 2014 at 12:21 pm.

Written by Garrett Mann

Tech Marketer Talks marketing technology

Nick Panayi is the Director of Global Brand & Digital Marketing at CSC. His areas of responsibility include global brand management, CSC.com, digital content management, marketing programs, marketing operations and marketing […]

3 ways marketers can build more credibility with sales

Posted on February 3, 2014 at 9:27 pm.

Written by Nick Panayi

Sales and marketing – examining the relationship Sales and marketing have always been strange bedfellows. Totally dependent on one another for success yet complete opposites in personality and approach. Salespeople […]

Account-Based Marketing: Time to take it seriously

Posted on December 11, 2013 at 9:46 pm.

Written by Nick Panayi

Account-Based Marketing – What’s all the buzz about? I first heard the term “ABM” (Account Based Marketing) more than 10 years ago. Right now, it’s definitely a catchy and very […]