Written by Nick Panayi
Remember when marketing used to be easy? Let’s talk about the famous lead-to-cash funnel that we all grew up with: What a wonderful metaphor. Makes total sense right? Prospects start at […]
Written by Garrett Mann
Nick Panayi is the Director of Global Brand & Digital Marketing at CSC. His areas of responsibility include global brand management, CSC.com, digital content management, marketing programs, marketing operations and marketing […]
Written by Nick Panayi
Sales and marketing – examining the relationship Sales and marketing have always been strange bedfellows. Totally dependent on one another for success yet complete opposites in personality and approach. Salespeople […]
Written by Nick Panayi
Account-Based Marketing – What’s all the buzz about? I first heard the term “ABM” (Account Based Marketing) more than 10 years ago. Right now, it’s definitely a catchy and very […]
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