The ROI Summit Takes a Tour Through Europe

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in […]

Observed Intelligence at the TechTarget ROI Summit in Austin

observed intelligence at autin summit

Earlier in the week I returned from our annual ROI Summit event in Austin, TX where we had the opportunity to present, interact and discuss marketing strategies with many local […]

Treat your prospects like customers and your customers like family….

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

New Strategies for Marketing to IT Pros across APAC

Over the last few years, the technology market in APAC has seen a significant shift in terms of how IT buyers conduct research and evaluate vendors in order to make […]

Getting content from content

You’d basically have to live in a bubble to escape the superfluity of content marketing content getting published today (literally 18.1m Google results last I looked).   And if you’re following […]

It’s not about you……it’s about your customers

Building good customer relationships takes persistence, effort and commitment.  Delivering knowledge and insight to customers is key to building and enhancing relationships. Sharing helpful tips and maintaining personal connections with clients […]

Four reasons to attend the TechTarget Boston ROI Summit

As a tech marketer, I’ve spent much of my career managing marketing programs at a big blue chip tech company followed by a few years at a smaller tech start-up. […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

What senior IT decision makers think about your current sales and marketing approach

“It’s not who you know, it’s WHAT you know about who you know.” TechTarget recently hosted an event in partnership with NETSEA, New England Technology Sales Executive Association, to better […]

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