While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […]
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […]
In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […]
During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […]
As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […]
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
