How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

observed intent

Since most penalty kicks (75%) in soccer are converted, all the pressure is on the kicker to score. And for the best goalkeepers, it’s a moment to gain real competitive […]

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

actionable purchase intent

If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

4 pillars of intent-based marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

Why marketing data is useless without intelligence

data vs. intelligence

Is data enough? If you are a technology marketer, you have no doubt heard that Big data is going to change your life. There is certainly a never-ending supply of […]

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