Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group

Priority Engine User Group Boston

Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

intent data

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

actionable data

As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

sales qualification

In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]

What is “Data Deadweight” and Why Should Marketers Care?

Data deadweight

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

segment marketing winning

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

purchase intent insights fishing

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

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