Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

actionable data

As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

sales qualification

In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]

What is “Data Deadweight” and Why Should Marketers Care?

Data deadweight

When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]

Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

segment marketing winning

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

purchase intent insights fishing

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement

Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

lead scoring

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

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