How to Build a Winning MarTech Stack — Advice from the Creator of Dilbert
So your data platform is doing what it’s supposed to. Your marketing automation is keeping the lights on. But how do you move from a good MarTech stack to a […]
3 Essential Questions to Answer Before Starting Any ABM Program
TechTarget has hundreds of customers who are executing and seeing success with ABM in various stages. In fact, our SaaS-based purchase intent data platform Priority Engine has already supported more […]
Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group
Priority Engine continues to pave the way in changing how marketing and sales organizations approach their day-to-day. Hosting a forum for users to share both their successes and challenges in […]
“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group
With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and […]
Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group
As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]
4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]
3 Data-Driven Marketing Takeaways from Priority Engine User Group in San Francisco
As our Priority Engine platform has grown, we’ve started to have Priority Engine User Group meetings in multiple cities so that marketers can understand the use cases, successes and challenges […]
What is “Data Deadweight” and Why Should Marketers Care?
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe
Two weeks have passed since our first Priority Engine User Group meeting in London, and we’ve just calmed down enough to write about it. Our users were generous with their […]
Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition
Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]
