Buyer-Centricity and Other Marketing Insight From TechTarget’s Boston #ROISummit

summit twitpic buyer-centricity

Yesterday, October 29, some of the best and brightest technology marketers gathered at TechTarget headquarters for our annual Boston-area ROI Summit. The jam-packed agenda featured incredibly actionable advice from marketing […]

More context on Context Marketing

Recently I noticed a lot buzz around context marketing so I started poking around the usual marketing hubs to get more “context” around this topic. It got me wondering what […]

What if marketing had a “check engine” light?

I started my car this morning to head to work and the dreaded “check engine” light decided to turn on.  Aaaaaargh!  Not the best way to start my day, but […]

10, no…11 questions to ask when choosing a technology media partner

Choosing the right technology media partner may be as simple as knowing the right questions to ask. As a technology marketer, we recognize that you have specific marketing goals and a wide […]

Four reasons to attend the TechTarget Boston ROI Summit

As a tech marketer, I’ve spent much of my career managing marketing programs at a big blue chip tech company followed by a few years at a smaller tech start-up. […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

Putting your money where your mouth is

Don’t underestimate the value of a promise you make to your customers. It’s easy to make a promise, but it’s much harder to deliver on it.  Which is why too […]

Trials and Tribulations of Technology Marketing

As a ten-year veteran of IT media sales, I have personally worked with hundreds of marketers from start-ups to Fortune 50 technology companies.  Based on my first-hand experience, I have […]

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