Treat your prospects like customers and your customers like family….

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

5 ways to turn your sales staff into social media superheroes

It’s no surprise, or at least I hope it isn’t a surprise by now, but business to business is becoming much more social by leveraging Twitter, LinkedIn, Facebook, Google+, YouTube […]

Long gone are the days of having to merely ‘believe’

The goal of B2B marketing has always stayed constant with the need and want to influence real active projects. If I think back to the days of college where I […]

Four reasons to attend the TechTarget Boston ROI Summit

As a tech marketer, I’ve spent much of my career managing marketing programs at a big blue chip tech company followed by a few years at a smaller tech start-up. […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

Putting your money where your mouth is

Don’t underestimate the value of a promise you make to your customers. It’s easy to make a promise, but it’s much harder to deliver on it.  Which is why too […]

Marketer misalignment #1: The IT research and purchasing process

Marketers are always trying to align their strategies with the needs and behaviors of their target audience. Leveraging resources such as research reports, industry experts, success stories of peers all […]

What senior IT decision makers think about your current sales and marketing approach

“It’s not who you know, it’s WHAT you know about who you know.” TechTarget recently hosted an event in partnership with NETSEA, New England Technology Sales Executive Association, to better […]

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