Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future

The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]

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