Trend Watch: Using Vine for B2B marketing

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Many of you have heard of Vine, but if you haven’t, you probably are not alone (new trends tend to take their time making their way to B2B and Technology Marketing). […]

In-Person Events Redefined for the Social Age

Events

As a marketing professional, it is undeniable how the world in which we live has become much more centered around social, mobile, and digital engagements.  As such, the marketing mix […]

4 Ways Social Listening Can Help Your Content Marketing Strategy

social listening

Just ten years ago, Facebook had 1 million monthly users, and today that number has grown to more than 1.23 billion. As other social media sites have continued to grow […]

Social Marketing: Does it Pay to Be First for Technology Marketers?

first place social media

It seems like new social media platforms are coming on to the scene every day. In some cases, what works today, does not always work tomorrow. This insightful post from Content Marketing […]

5 Steps To Building Your Internal Army of Social Ambassadors

social ambassadors

So, your marketing team is awesome at social media. You understand the pillars of a strong social strategy, you know how to craft and distribute an effective social message, and […]

Trend Watch: Human Marketing

human marketing

I know what you’re thinking. Did he just say Human Marketing? As opposed to what – Alien Marketing? All kidding aside, Enterprise technology marketers all work in an industry where […]

5 Things to Remember When Distributing Content on Social Channels

social content distribution

As marketers, it is getting harder and harder to engage audiences that have ever-decreasing attention spans – especially in social environments. In the spirit of keeping it brief (marketers beware: […]

Prepare Your Organization for Digital Marketing Success

digital marketing

I am just like you. I love technology, and I love marketing, and I love where we find ourselves in this golden age of marketing in the digital world. Sanjay Dholakia, CMO […]

Trend Watch: Real-Time Marketing

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Although not a new buzzword by any means, I have been hearing a lot about real-time marketing lately – mainly on the heels of the data analytics and intelligence boom […]

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