social platforms Archives

Why Marketers Need to be Down with OPP (Other People’s Platforms)

Posted on January 26, 2016 at 11:05 am.

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers: Other […]

Social Marketing: Does it Pay to Be First for Technology Marketers?

Posted on May 20, 2014 at 2:38 pm.

Written by Garrett Mann

It seems like new social media platforms are coming on to the scene every day. In some cases, what works today, does not always work tomorrow. This insightful post from Content Marketing […]