social platforms

Why Marketers Need to be Down with OPP (Other People’s Platforms)

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social platform publishing

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

Social Marketing: Does it Pay to Be First for Technology Marketers?

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first place social media

It seems like new social media platforms are coming on to the scene every day. In some cases, what works today, does not always work tomorrow. This insightful post from Content Marketing […]

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