Don’t double-bogey your technology marketing

I recently had the once-in-a-lifetime opportunity to play golf at Pebble Beach, arguably one of the greatest and most celebrated golf courses in America. To get ready for my big […]

So your company sells enterprise technology. Should you market to Line of Business?

Author’s Note:  You could skip this entire post and go directly to this white paper.  Or, you could read on and then access the whitepaper.  It’s good to have choices.  […]

Trials and Tribulations of Technology Marketing

As a ten-year veteran of IT media sales, I have personally worked with hundreds of marketers from start-ups to Fortune 50 technology companies.  Based on my first-hand experience, I have […]

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