Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Understanding Senior IT Management Priorities [Infographic]

senior IT manager

How Technology Marketers Can Influence Senior IT Management Reaching and influencing Senior IT leaders is often a top objective for technology marketers. This infographic helps you get a better profile of this important audience and […]

The ROI Summit Takes a Tour Through Europe

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in […]

Top 7 Things Technology Marketers Should Know About IT in 2014

technology buying research

Every year, we survey TechTarget’s audience to see what their priorities are going to be for the coming year. At the end of 2013, we heard from over 5,000 IT […]

Why Technology Marketers Should Stop Ignoring IT Staff Leads

dont ignore IT staff

In the spirit of Jeopardy celebrating its 50th birthday, I thought I would start this blog off using a format similar to Final Jeopardy.  Answer: Job titles of leads most […]

2013-14 Media Consumption Report: 6 Findings in 6(ish) Minutes [Video]

Many of the posts on this blog have referenced our latest Media Consumption Report, Content essentials for technology buying teams worldwide, to emphasize the changes in technology buyer research and purchasing […]

Study Reveals Top Publishers for UK Storage Buyers

uk storage buyers research

A3 Communications, a highly respected UK PR and communications firm specializing in storage and virtualization, recently partnered with technology market research firm Vanson Bourne to conduct an independent study to […]

New Strategies for Marketing to IT Pros across APAC

Over the last few years, the technology market in APAC has seen a significant shift in terms of how IT buyers conduct research and evaluate vendors in order to make […]

4 things you want to know about how Senior IT Executives do research

If you’re building and/or executing a persona-based approach to your marketing (hint: by now, you should be) there’s little doubt that Executive IT has emerged as a target for your […]

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