4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

intent marketing ROI

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

I’m LOB and I Admit It, I Need IT

LOB and IT

Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made.  One of the bigger shifts […]

Here Are 3 Reasons IT Pros Will (or Won’t) Attend Your Next Big Event

event image

A colleague and I recently reminisced about events in the 1990s, and one conference in particular we’d attended when we were both working for the same technology company. The prime […]

A Tech Marketer’s Guide to Marketing Technology to LOB

Marketing tech to LOB

Picture this common scenario: You have just come out with the latest software, server, device or solution that is going to revolutionize the [fill in the blank] industry and you want […]

Why Technology Marketers Should Stop Ignoring IT Staff Leads

dont ignore IT staff

In the spirit of Jeopardy celebrating its 50th birthday, I thought I would start this blog off using a format similar to Final Jeopardy.  Answer: Job titles of leads most […]

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