The Rising Cost of Crude Data

crude_data

You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]

6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

purchase intent insights

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

Brand search strategy visibility

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]

3 Questions to Ask B2B Intent Data Providers

b2b purchase intent insight

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing

Distil-resources

Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]

The Real Deal: The Power of Purchase Intent Insight – TAKE 3

purchase insight featured

As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]

The Real Deal: The Power of Purchase Intent Insight – TAKE 2

intent insight

A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

4 pillars of intent-based marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]

The Real Deal: Proof of the Power of Purchase Intent Insight

purchase intent insight

Like you, I try to learn from my peers.  People succeeding at what I’m trying to do.  And one thing that really helps me is a meaty set of facts:  […]

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