Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

4ps of choosing and joining a company.

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

B2B Technology Marketing and Media – Market Spotlight: France

France B2B technology marketing

An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in […]

How to Become an Effective Multi-Channel Seller [Infographic]

multi-channel selling

In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

lead scoring

Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]

11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

2015 Worldwide ROI Summit Boston

TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]

Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire

tech marketer talks solidfire

Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal […]

Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know

technology terms

One of the many challenges that technology marketers continue to face is the dizzying amount of new technology terms, acronyms and phrases that seem to enter our vocabulary every day. […]

Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Tech Marketer Talks Cisco

Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]

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