You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

programmatic advertising

Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels.  She talked about why low-cost CPMs are probably not worth the money you […]

Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

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Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]

Don’t Be Sold Media When You Should Be Shown

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With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement

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Kevin Payne, former Vice President, Global Field Marketing and Michelle Wong, former Marketing Programs Manager are part of [24]7.ai’s Global Field Marketing team. The Global Field Marketing team is responsible […]

An Alternative to SEM: Being Where Your Buyers Go After They Search

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What B2B marketing stat are you sick of hearing about more:  how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage […]

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

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Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]

Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

4ps of choosing and joining a company.

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

B2B Technology Marketing and Media – Market Spotlight: France

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An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in […]

How to Become an Effective Multi-Channel Seller [Infographic]

multi-channel selling

In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]

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