Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough
Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire
Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal […]
Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know
One of the many challenges that technology marketers continue to face is the dizzying amount of new technology terms, acronyms and phrases that seem to enter our vocabulary every day. […]
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco
Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]
Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner
Over the past couple of years many marketers have put a heavier emphasis on content marketing. During this time many brands have pushed to become “publishers” . As a marketer […]
Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ
Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]
How a Culture of Innovation Pays Off
Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK
Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]
