Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

fighting for the shortlist

Over the past couple of years many marketers have put a heavier emphasis on content marketing.  During this time many brands have pushed to become “publishers” .  As a marketer […]

Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Tech Marketer Talks HP APJ

Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]

How a Culture of Innovation Pays Off

Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]

Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Top 5 ROI Summit takeaways

Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C.  Our first Summit in Research Triangle Park was one for the books, with a room […]

Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK

tech marketer talks europa logo

Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

How to Increase Email Marketing Response by 108%

email marketing

Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]

Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Tech Marketer Talks - RSA

Jo Aldrich is the Marketing Manager for ANZ and the APJ Program lead at RSA, with more than 20 years’ experience in both sales and marketing roles with IT organizations. […]

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Tech Marketer Talks: How CommVault is Driving ROI with Data-Driven Marketing

We recently sat down with a few members of CommVault’s Marketing team at our Boston ROI Summit to discuss how they’re utilizing TechTarget to drive ROI through data-driven marketing. We […]

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