Don’t just be a vendor to your customers

It’s no secret, but the current economy has made selling much more challenging and forced businesses to reevaluate the value they bring to their customers and prospects. It’s time you […]

Long gone are the days of having to merely ‘believe’

The goal of B2B marketing has always stayed constant with the need and want to influence real active projects. If I think back to the days of college where I […]

Four reasons to attend the TechTarget Boston ROI Summit

As a tech marketer, I’ve spent much of my career managing marketing programs at a big blue chip tech company followed by a few years at a smaller tech start-up. […]

Engage with the best and brightest at TechTarget’s Boston ROI Summit:Oct 29 or Oct 30

As the person responsible for Customer Engagement at TechTarget, one of the most rewarding aspects of my job is bringing customers and other tech marketers together to interact and share […]

TechTarget program wins Best B2B award in Singapore

Big congratulations to Oracle and its advertising agency, ZenithOptimedia. Their TechTarget Pan Regional program was recently honored as the Best B2B Program at the 9th annual Singapore Media Awards (SMA). […]

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