3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

outsourced telemarketing questions

Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]

Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

no telemarketing lead generation

In the last few months, TechTarget Europe has received a rising number of lead generation briefs from savvy customers and agencies that say in big bold letters – “No Telemarketing.”  […]

Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

outsourced telemarketing

Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally.  It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]

Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?

Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]

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