4 Things You Wouldn’t Do Offline, So Don’t Dare Do Them Online

The digital marketing world is complex and ever changing. It’s so complex that in a recent Adobe Digital Study, 79% of marketers say marketing has changed more in the past 2 years than […]

3 Tips for Technology Marketers to Get Started with A/B Testing

A/B testing

“Test. Optimize. Innovate.” Check! So while I can’t take credit for this catchy phrase, I can say that I was thrilled to be part of Optimizely’s first conference last week: […]

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