Trend Watch: Internet of Things (IoT)

Internet of Things

What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]

Trend Watch: Social Conversion

social conversion

Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

Trend Watch: Using Vine for B2B marketing

vine logo

Many of you have heard of Vine, but if you haven’t, you probably are not alone (new trends tend to take their time making their way to B2B and Technology Marketing). […]

Trend Watch: Native Advertising

Native Advertising

Two of the biggest trends to shape  technology marketing  in the past 3 years are the advent of Content Marketing and the ever-growing notion of Brands as Publishers. In many ways, marketing has become […]

Trend Watch: Human Marketing

human marketing

I know what you’re thinking. Did he just say Human Marketing? As opposed to what – Alien Marketing? All kidding aside, Enterprise technology marketers all work in an industry where […]

Trend Watch: Social Lead Generation

social lead generation

As a B2B marketer, you often live or die by the number of leads you generate for your sales teams. For many of those marketers, email is still the number […]

Trend Watch: Real-Time Marketing

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Although not a new buzzword by any means, I have been hearing a lot about real-time marketing lately – mainly on the heels of the data analytics and intelligence boom […]

Trend Watch: B2B marketing budgets on the rise

marketing budgets on rise

If you are like most B2B technology marketers, you have been waiting patiently for the market to turnaround so that you can go back to receiving your fair share of […]

Trend Watch: Email marketing

Trend Watch: Email marketing

There is no shortage of new hot marketing trends, tactics, and buzzwords that B2B marketers have in their arsenal from Agile Marketing to Behavioral Targeting to Content Marketing. We could […]

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