Targeting the midmarket
Over the past year, many IT organizations have named midmarket organizations as the sweet spot of their lead generation goals. Gartner has even showcased this segment as the fastest growing in ’06 – ’07. Last year, TechTarget even launched a C-level magazine targeted to the Midmarket (CIO Decisions). With this growth, I began researching what the best way was to reach these midmarket companies. Better yet, what is the definition of a midmarket company? By our standards, midsize is qualified as $50 M to $1B in annual revenue or 100 to 5,000 employees (for more information visit “Seizing the Midmarket Opportunity for IT”). How have you defined it? Is it revenue based or determined by the number of workstations? Have you seen trends in how midmarket’s consume information (i.e. specific types of content)?