April 23, 2018
CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.
April 10, 2018
Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.
March 15, 2018
To improve its e-commerce offerings, the CRM company bought B2B commerce product CloudCraze for an undisclosed amount. The purchase will add B2B functionality.
November 28, 2017
As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
B2C Get Started
Bring yourself up to speed with our introductory content
If your organization is thinking about creating B2B IoT products, learn from the successes and failures of the B2C products that came before it. Continue Reading
B2B2C (business-to-business-to-consumer) adds consumer e-commerce to the B2B (business-to-business) model, allowing a company to market its product or service more effectively by entering a B2B relationship with a company whose expertise is selling online. Continue Reading
Evaluate B2C Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
Integrating e-commerce and CRM will become the norm as B2B and B2C operations look to mobile-first marketing to close sales, keep up with Amazon and derive revenue from AI. Continue Reading
Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service. Continue Reading
Learn to apply best practices and optimize your operations.
Customer acquisition and customer retention strategies start with people and marketing automation tools. How much you should invest in either area depends on a number of factors. Continue Reading
When Mitsubishi Imaging wanted a B2C and B2B web store, it used Sana software to open Dynamics NAV ERP data to e-commerce. Changing business processes was the biggest challenge. Continue Reading
Your consumer brand doesn't have unlimited resources for CRM implementations involving IoT devices. Should you launch a wearables or a smart home project? Continue Reading
Problem Solve B2C Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
With less than a month until GDPR has to be implemented, both B2B and B2C sales teams must be prepared to properly protect or even dispense of customer data, according to experts. Continue Reading
B2B marketers are now facilitating a better deal with their customers: In exchange for data, they need to provide customer value. Continue Reading
SearchSoftwareQuality expert Scott Sehlhorst explains why maintaining customer focus is crucial to delivering high quality software products. Continue Reading