November 28, 2017
As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
June 27, 2017
While IoT implementations to advance Salesforce CRM are still a work in progress, mining sensor data to drive business goals is more realistic than ever before.
March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
June 16, 2015
CIOs from State Street and DHL Express discuss how the competitive landscape has changed and how strategic partnerships are enabling innovation.
B2C Get Started
Bring yourself up to speed with our introductory content
If your organization is thinking about creating B2B IoT products, learn from the successes and failures of the B2C products that came before it. Continue Reading
B2B2C (business-to-business-to-consumer) adds consumer e-commerce to the B2B (business-to-business) model, allowing a company to market its product or service more effectively by entering a B2B relationship with a company whose expertise is selling online. Continue Reading
Evaluate B2C Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Integrating e-commerce and CRM will become the norm as B2B and B2C operations look to mobile-first marketing to close sales, keep up with Amazon and derive revenue from AI. Continue Reading
Amid a flurry of acquisitions, Salesforce signaled its intention to expand customer management into retail, where e-commerce functionality from Demandware can strengthen service. Continue Reading
The Oracle CX Cloud provides large enterprises with platforms that offer customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading
Learn to apply best practices and optimize your operations.
When Mitsubishi Imaging wanted a B2C and B2B web store, it used Sana software to open Dynamics NAV ERP data to e-commerce. Changing business processes was the biggest challenge. Continue Reading
Your consumer brand doesn't have unlimited resources for CRM implementations involving IoT devices. Should you launch a wearables or a smart home project? Continue Reading
The sales process, captured by the sales funnel, is no longer as linear as it once was. How can marketing teams use sales funnel management to gain control of the customer journey? Continue Reading
Problem Solve B2C Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
B2B marketers are now facilitating a better deal with their customers: In exchange for data, they need to provide customer value. Continue Reading
SearchSoftwareQuality expert Scott Sehlhorst explains why maintaining customer focus is crucial to delivering high quality software products. Continue Reading
Don Peppers gives an expert overview of the differences between business-to-business (B2B) and business-to-consumer (B2C) CRM in this reader response. Continue Reading