Data driven innovation News
August 29, 2018
Josh Mueller, global head of marketing at Dun & Bradstreet, talks about how quality data drives innovative marketing solutions such as web content personalization and AI chatbots.
November 03, 2017
The founder of O'Reilly Media explains how the algorithmic systems that power the world's most customer-pleasing companies reflect our humanity back to us -- for better or worse.
September 18, 2017
Saturated in tech, people want their governments to provide data-driven insights that can improve civic services, including better disaster management.
September 08, 2017
Seeking better disaster management, governments strive to turn data insights into action. Also: The Equifax breach, Amazon's 'HQ2' and federal regs for driverless cars.
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Predictive analytics can help companies identify trends and better understand customers. The potential business benefits are big, but building predictive models isn't simple. Continue Reading
The drive for greater security fuels IT more than ever, but fighting infosec threats depends on locating the right data sets and analyzing them efficiently. Continue Reading
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The success of a 5G network rollout, says Aricent's Ben Pietrabella, will depend in large part on the operator's ability to harness AI across the network value chain. Continue Reading
Rewatching 'Moneyball,' Niel Nickolaisen is reminded how much analytics have changed since the 2002 classic about data-driven baseball. Continue Reading
Good instincts used to drive successful business strategies, but intuition just can't cut it in the age of big data. Continue Reading
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What organizational changes and new value-chains will allow industrial firms to package and monetize IoT data successfully? More With Mobile's Ken Figueredo discusses. Continue Reading
As power shifts to candidates, the HR tech landscape explodes and the economy improves, HR professionals are being forced to reinvent their roles. Here's how they should do it. Continue Reading
Home-rental site Airbnb recognized the value of data from its start. Then it built tools and developed training to democratize data, turning employees into data scientists. Continue Reading
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If you want to harness the power of analytics and automation to ensure your organization's relevance, you'll have to create a culture of data. Here's how. Continue Reading
The Brexit vote caused an enormous shock to the world's financial systems and cost investors a lot of money. But a data-driven strategy and machine learning tools helped some avoid the risks. Continue Reading
Analytics opportunities are booming, and surveys show big data projects are growing as well. In the new big data world, that should be exciting news for data scientists and business analysts itching to come up with ways to use all of the information at their fingertips. But the big data frontier isn't all about letting data scientists run wild with the information, and if the public response to the Edward Snowden NSA revelation is any indication, customers won't be happy if organizations let analysts have a free-for-all with their information. Balance is key.
For some companies, lawyers are getting involved with big data projects. At personal finance software company Intuit, lawyers, analytics managers, data scientists and others teamed up and made rules for accessing and analyzing different sets of customer data. This method may seem like a scary or stifling prospect for some data scientists, but such governance is inherently more collaborative and less controlling, which is a good thing for the analytics and the legal teams. Because the two groups with seemingly opposing objectives worked together instead of reacting to each other, they were better able to meet their objectives.
But a successful approach to big data projects doesn't have to mean full-on collaboration between lawyers and data scientists. Companies can find the mix of input that works from them. In this e-book chapter, get advice on striking the right balance between maintaining control over the big data analytics process and giving data scientists the freedom they need to do their jobs effectively. Continue Reading