Digital marketing applications News
June 07, 2017
Hewlett Packard Enterprise is looking to bring its channel up to speed with digital marketing concepts and trends -- a business area where many partners tend to stumble. The HPE Digital Marketing ...
January 24, 2017
CompTIA said the competitive landscape for channel firms is expanding, as more nontraditional partners enter the fray. New players include the vast networks of SaaS ecosystem partners.
October 21, 2016
The Computer Weekly Open Source Insider blog recently ran a story on real time personalisation here... and it's a topic that appears to have provoked more interest in the subject. Chief science ...
July 29, 2016
With the Verizon purchase of Yahoo, the telecommunications company hopes to break into the cutthroat business of digital content, but challenges await. Also: Oracle invests in cloud; more Microsoft layoffs.
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Retargeting, also known as remarketing, is advertising that features specific products or services and targets an individual who has viewed them online. Continue Reading
Channel partners may find the formal RFP process challenging, but they can influence the bid in advance -- and boost their chances for success -- through digital marketing. Continue Reading
Sports World Chicago got a boost by targeting a captive audience of potential merchandise buyers near Wrigley Field. Continue Reading
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Before choosing AI technology to transform its digital marketing efforts, Cosabella reshaped its organizational structure and brand message to get the most out of its new software. Continue Reading
The open source Drupal content management system offers users responsive design and WYSIWYG content and web development tools, as well as tagging tools for easy content organization. Continue Reading
Capturing, storing and analyzing data in the cloud proves to be the best route for one online marketer. Continue Reading
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Hiring data scientists is easier said than done -- so should you try to train current employees in data science skills? That depends on your company's needs, writes one analytics expert. Continue Reading
Relios sells jewelry. But its customer base isn't monolithic, so it uses analytics tools to send the right message to the right people. Continue Reading
With a flurry of mergers and acquisitions in the digital marketing space of late, the question is whether the marketing acquisitions will truly augment existing platforms. Continue Reading
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In the era of more and more digital orders, Panera Bread encountered big data challenges that led the restaurant chain to deploy a new cluster architecture with Hadoop, Spark and other technologies. Continue Reading
Amazon and others wrote the book on the recommendation engine. Rather than build its own, music startup PonoMusic turned to data prep and BI software maker Datameer to ramp up fast. Continue Reading
Companies still need to be convinced that content marketing strategies are must-haves in the marketing toolkit. Continue Reading