Email marketing applications News
May 19, 2017
Misspellings, suspicious hyperlinks, abnormal sender address, no attempt at personalisation. The classic signs of a phishing email? Or a botched marketing email from IBM promoting — wait for it — a ...
March 15, 2017
The purchase of Tagga is expected to help Campaign Monitor combine cloud email marketing with CRM. Less costly, more personalized marketing campaigns will be possible.
September 30, 2015
Companies that send and receive bulk email look forward to taking advantage of a major new Amazon SES capability.
March 09, 2015
Marketers strive to provide personalized experiences to their customers. But customers will only reveal personal information in exchange for trust.
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A large Wisconsin health system has been using Salesforce Marketing Cloud for targeted email campaigns to keep patients engaged and to attract new patients. Continue Reading
Managed communications is a staple for many managed services providers, and, oddly enough, one of the more challenging services to deliver. Deciding which of the many managed communications services will best match your customers' needs is no easy task. Further, it's not always clear how your business can stand out and add value in the highly competitive marketplace.
Whether you're looking to jump on the managed communications bandwagon or brush up your current business approach, this three-part guide can help you succeed. We break down the complex range of unified communications services to show you how you can steer your customers toward the most beneficial mixes of services. We also reveal the challenges and common pitfalls managed services providers can encounter. Finally, we offer expert recommendations for breaking into the managed email market and differentiating your services from your competitors'. Continue Reading
While marketers increasingly rely on digital marketing methods, don't overlook direct mail. When used correctly, it can foster customer engagement. Continue Reading
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Weigh the pros and cons of technologies, products and projects you are considering.
Between new GDPR email marketing regulations and questions about AI, the marketing automation trends to watch might include an AI slowdown. Experts give mixed opinions. Continue Reading
If you're buying an enterprise marketing automation platform, which features are must-haves? We look at five key areas, including multichannel marketing, lead management and more. Continue Reading
The Act-On marketing automation platform provides SMBs with a number of tools to help them reach their sales and marketing goals, and enhance their customer engagement strategy. Continue Reading
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The bigger -- and more complicated -- your marketing tech stack, the more complex your Salesforce GDPR compliance will be, vendors and experts say. Continue Reading
Using data for context marketing can help target new prospects and retain existing customers. But companies have to travel the line between effective and intrusive. Continue Reading
Problem Solve Email marketing applications Issues
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Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading