Marketing automation News
November 28, 2017
As a mature software company hoping to freshen its sales approach in the age of marketing automation, VMware is looking to consumer marketing techniques to win new enterprise business.
November 09, 2017
By implementing Salesforce CRM and Pardot and aligning sales and marketing, Mizuho OSI shortened the time it takes for prospects to become customers, leading to quicker sales.
October 13, 2017
The focus at the recent HubSpot conference turned to the marketing potential of AI-powered chatbots engaging customers. This Pipeline Podcast looks back at Inbound.
August 29, 2016
This month's channel news quiz focuses on market research developments, regulatory compliance, automation trends, cloud computing and channel partnering strategy.
Marketing automation Get Started
Bring yourself up to speed with our introductory content
Building a martech stack includes a main automation hub such as Marketo, Eloqua, HubSpot or Pardot. Then comes the hard part: picking complementary applications. Continue Reading
Programmatic marketing is best defined in two parts. In this case, 'programmatic' refers to a non-human decision-making process that can be initiated in real time. Continue Reading
If you're looking for marketing automation software, go beyond the basic features and consider new capabilities for mobile, location-based services, omnichannel and more. Continue Reading
Evaluate Marketing automation Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Don't be afraid of software migration if there's another technology that better fits your company's needs and if long-term benefits outweigh short-term costs, experts say. Continue Reading
Between new GDPR email marketing regulations and questions about AI, the marketing automation trends to watch might include an AI slowdown. Experts give mixed opinions. Continue Reading
As the standards get higher for digital experiences, content personalization engines could be the answer for faster and better customer experience strategies. Continue Reading
Manage Marketing automation
Learn to apply best practices and optimize your operations.
The bigger -- and more complicated -- your marketing tech stack, the more complex your Salesforce GDPR compliance will be, vendors and experts say. Continue Reading
AI chatbots enable companies to automate some sales and service tasks, but the combination of people and smart machines creates better outcomes than either one alone. Continue Reading
Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading
Problem Solve Marketing automation Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading
To succeed in today’s retail market, organizations need to really understand their consumers -- their buying habits, their interactions and their desires. So they’ve turned to new developments such as marketing automation systems and beacon technologies to do just that.
In this three-part guide, SearchCRM contributors outline the ways in which businesses are using products such as Apple’s iBeacon to learn everything they can about their consumers -- and their buying habits. First, Lauren Horwitz, executive editor for SearchCRM, talks to a variety of companies that are using technology to help break down the data silos that are blocking a full view of their customers. Next, Tim Ehrens, SearchCRM’s site editor, offers up a detailed look at beacon technology -- as well as the privacy concerns keeping some organizations away. Language-learning software vendor Rosetta Stone is using it to show the way to interested buyers. Consultant Steve Robins closes the guide with his take on how marketing automation. They can lead to more business, he says, if used correctly. Continue Reading
To get the most from marketing automation tools, there's some not-so-automated work to do before, during and after deployment. Continue Reading