Marketing automation News

View All News

Marketing automation Get Started

Bring yourself up to speed with our introductory content

View All Get Started

Evaluate Marketing automation Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

View All Evaluate

Manage Marketing automation

Learn to apply best practices and optimize your operations.

View All Manage

Problem Solve Marketing automation Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

  • Which tools should we use for marketing automation for SMBs?

    Small and medium-sized businesses looking to implement marketing automation should start with email, social media and internal communications tools, according to expert Matt James. Continue Reading

  • Companies turn to marketing automation, beacons to shine new light on customers

    To succeed in today’s retail market, organizations need to really understand their consumers -- their buying habits, their interactions and their desires. So they’ve turned to new developments such as marketing automation systems and beacon technologies to do just that.

    In this three-part guide, SearchCRM contributors outline the ways in which businesses are using products such as Apple’s iBeacon to learn everything they can about their consumers -- and their buying habits. First, Lauren Horwitz, executive editor for SearchCRM, talks to a variety of companies that are using technology to help break down the data silos that are blocking a full view of their customers. Next, Tim Ehrens, SearchCRM’s site editor, offers up a detailed look at beacon technology -- as well as the privacy concerns keeping some organizations away. Language-learning software vendor Rosetta Stone is using it to show the way to interested buyers. Consultant Steve Robins closes the guide with his take on how marketing automation. They can lead to more business, he says, if used correctly. Continue Reading

  • What marketing automation software won't automate

    To get the most from marketing automation tools, there's some not-so-automated work to do before, during and after deployment. Continue Reading

View All Problem Solve