July 27, 2017
With the latest upgrades, Service Cloud Lightning enables easier contact center customization and provides a mobile app for agents.
June 06, 2017
AI in CRM holds promise, but Pegasystems' CEO warns business users not to believe the hype -- especially around Salesforce and Oracle AI.
September 30, 2016
The SIM Boston Technology Summit puts a spotlight on IT folks who can help make the business go. Also in Searchlight: Who will buy Twitter? Microsoft opens AI group.
March 31, 2016
A PwC expert says customers expect more and more from their digital interactions with companies. But marketing methods like customer personalization haven't caught up.
Personalization Get Started
Bring yourself up to speed with our introductory content
Do you specialize in the retail vertical? Then AI should be in your domain of expertise as your customers seek to enhance their shoppers' experiences. Continue Reading
IoT is really an 'internet of customer experiences.' Data will grow organically and rapidly, so brands will need to harvest it for powerful relationships. Continue Reading
One of the big drawbacks of nonpersistent VDI is that users get no personalization. App layering can change that by keeping the apps separate from the OS itself. Continue Reading
Evaluate Personalization Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
Limited AI capabilities could soon give way to technology that is truly transformative for enterprises, surpassing the overhyped functionality that we see today. Continue Reading
Not all of travel club Secret Escapes' members want to see all 140 last-minute sales it runs every week. AI marketing personalization tool Jetlore helps prevent over-messaging. Continue Reading
As the standards get higher for digital experiences, content personalization engines could be the answer for faster and better customer experience strategies. Continue Reading
Learn to apply best practices and optimize your operations.
When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification. Continue Reading
Expert Geoffrey Bock has some ideas for what's in store for content management -- think smart content getting smarter, omnichannel delivery advancements, DAM and more. Continue Reading
Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this. Continue Reading
Problem Solve Personalization Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
VDI comes with challenges around graphics support, user personalization and more. Administrators should keep in mind these tips for deployment success. Continue Reading
Mixcloud uses real-time data analytics to mesh customer behavior with site maintenance and -- coming soon-- deep personalization. Continue Reading
To compete with big, brand-name firms and high-touch boutiques, midmarket asset advisers are beefing up websites and architecture to provide better service. Continue Reading