Sales force applications News
February 05, 2018
Quip receives back-end capabilities with open source database after Salesforce purchase of Attic Labs.
January 23, 2018
Salesforce might not own LinkedIn, but it's creating a similar online social network of certified professionals via Trailhead, complete with vanity URLs and more detailed profiles.
December 08, 2017
At Dreamforce, Salesforce launched a major update to its Quip collaboration environment that enables employees and users to customize the collaboration interface.
December 07, 2017
Salesforce faces heavy competition for SMBs among more nimble, agile, less expensive boutique CRM vendors. Yet, the largest CRM platform woos SMBs like it does bigger fish.
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Users explain why they chose their cloud core financial system and the thought process that goes into adding applications for key functions, like procurement, HR and case management. Continue Reading
Expert Gerie Owen explains what it means to test APIs and why it is important to ensure that applications are working at peak performance level. Continue Reading
The San Antonio Spurs adopted Kore Software to build on top of its CRM to help with customer experience. Continue Reading
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With migration becoming unavoidable, you should understand the different features available between Salesforce Classic vs. Lightning. Here is a chart to help you do just that. Continue Reading
What do you get when you pay for Einstein features in the Salesforce Sales, Service and Marketing clouds? We put it all in one chart. Continue Reading
As enterprise UX becomes more critical, VUIs may usurp traditional interfaces. For now, learn from advice and experiments, such as FinancialForce's integration of Alexa. Continue Reading
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Colorado licenses Service Cloud and other Salesforce technologies to improve its citizens benefit program. Continue Reading
Pardot consultant Stacey Cogswell talks about the opportunities and challenges when obtaining Salesforce certifications. Continue Reading
When considering which credentials in the Salesforce universe are the best investments, one marketing consultant makes the case for Salesforce Marketing Cloud certification. Continue Reading
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Employee experience app helps national nonprofit track work performance of ex-cons whom the group helps get jobs. App also lets employers and former prisoners record job results. Continue Reading
As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading
Customer data management is not high on many organizations' lists of priorities -- until it has to be. Customers get the same ads over and over again. They say a company they've done business with for years doesn't know them. Or thinks they're someone else. Then they get mad. Then they leave.
Sound familiar? It should, because it's all too common. This issue of Business Information explores customer data quality issues at Boston public media organization WGBH, which hadn't kept its contact data stores clean for 60 years. The result was a morass of disorganized, incorrect and duplicate data that did little to impress donors that keep WGBH's TV and radio broadcasts on the air. In their cover story, Lauren Horwitz, executive editor of SearchCRM, and Tim Ehrens, site editor, look at the customer data messes made at WGBH and other organizations -- and how they remedied, or are remedying, the problems. Sophisticated technology like master data management software is one possible solution to the problem, Horwitz finds -- and good, old-fashioned data cleansing is another. Continuing the focus on customer data, Ed Burns, site and news editor of SearchBusinessAnalytics, reports on the customer analytics programs at companies such as eBay, Sears and Netflix. They're tapping their vast wells of customer data to extract valuable insights that can aid efforts to both attract new customers and keep the ones they already have happy.
Grab another cup of joe and keep reading for a reality check on Java 8, the newest version of the programming language. Oracle released it in March and says its language structure is simpler, making it easier than ever to design software. But does it stand up to rival languages like Scala and Clojure -- and will big organizations even opt for Java 8 when they can extend investments in older versions?
There's more: Dreamforce 2014 attendees' take on Salesforce.com's new analytics offering, a human resources IT director originally from Vietnam whose difficult assimilation to the U.S. led her to improve the new-hire orientation process at her current employer, and a new writer of our "Connect IT" column tells readers to throw out everything they know about the software selection process.Continue Reading