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Sales & marketing News

  • June 12, 2018 12 Jun'18

    The Tintri storage hourglass is almost out of sand

    Time is winding down for Tintri, whose slow-motion fall could come by the end of June. The remaining question is whether the publicly traded hybrid storage vendor can complete a last-second Hail ...

  • May 03, 2018 03 May'18

    A twisted fire sale

    Guangzhou-based drone company EHang has broken the world drone display record for the most drones used at an airborne show, but the decidedly indifferent Chinese media preferred to point out the ...

  • April 10, 2018 10 Apr'18

    Oracle CX Cloud adds AI tools for B2C, B2B customers

    Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.

  • April 05, 2018 05 Apr'18

    IDC: Dell No. 1 in CI, HCI revenue

    Dell won the trifecta in the latest IDC Quarterly Converged Tracker report. Dell Technologies-owned technology led market share across the board in converged and hyper-converged systems, according ...

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  • Develop smart AI in CRM strategies to win and keep customers

    Of the three words that comprise customer relationship management, one word binds the other two. As necessity and competition dictate that CRM upgrade itself with artificial intelligence and flights to the cloud, what counts most in successful sales, support and marketing is the relationship companies maintain with their customers and the management of that relationship. The trick is to engage consumers with the most technologically advanced methods by way of chatbots, email, texts, social media and location services, while satisfying that very personal and delicate human connection based on trust.

    The June issue of Business Information opens with our editor's note and an examination of the enormous potential of AI in CRM to improve communication with customers and personalize customer service -- the core of a company's ultimate success. Yet technological personalization devoid of human contact can produce the unintended consequences of depersonalizing and jeopardizing those critical relationships.

    Along those lines, our cover story emphasizes the importance of devising smart AI in CRM strategies that take this delicate balance into account while focusing attention on today's more knowledgeable, more demanding and technologically savvy consumers. In another feature, we evaluate the factors to consider when choosing the right CRM public, private or hybrid cloud model, and that choice should depend on a company's size, needs, regulatory requirements and artificial intelligence strategies.

    Also in this issue, AI applications created and developed specifically for space exploration are finding their way into the enterprise, thanks to a special collaboration between NASA and a business entrepreneur. In addition, designing a human-like chatbot with a winning personality requires a business-minded approach that speaks the customers' language. And as AI and cloud apps take on greater significance in CRM, marketers divulge several problems on the way to deployment and admit they're partly to blame.

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  • go-to-market strategy (GTM strategy)

    A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading

  • Innovative, unheard of use cases of streaming analytics

    Nexsoftsys' James Warner discusses three use cases where streaming analytics has a bright future, but has not quite taken off yet. Continue Reading

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