Sales & marketing News
June 12, 2018
Time is winding down for Tintri, whose slow-motion fall could come by the end of June. The remaining question is whether the publicly traded hybrid storage vendor can complete a last-second Hail ...
May 03, 2018
Guangzhou-based drone company EHang has broken the world drone display record for the most drones used at an airborne show, but the decidedly indifferent Chinese media preferred to point out the ...
April 10, 2018
Oracle announces infusion of its Adaptive Intelligent apps into several CX Cloud products and promises more to come, with sales, marketing and service all getting upgrades.
April 05, 2018
Dell won the trifecta in the latest IDC Quarterly Converged Tracker report. Dell Technologies-owned technology led market share across the board in converged and hyper-converged systems, according ...
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Of the three words that comprise customer relationship management, one word binds the other two. As necessity and competition dictate that CRM upgrade itself with artificial intelligence and flights to the cloud, what counts most in successful sales, support and marketing is the relationship companies maintain with their customers and the management of that relationship. The trick is to engage consumers with the most technologically advanced methods by way of chatbots, email, texts, social media and location services, while satisfying that very personal and delicate human connection based on trust.
The June issue of Business Information opens with our editor's note and an examination of the enormous potential of AI in CRM to improve communication with customers and personalize customer service -- the core of a company's ultimate success. Yet technological personalization devoid of human contact can produce the unintended consequences of depersonalizing and jeopardizing those critical relationships.
Along those lines, our cover story emphasizes the importance of devising smart AI in CRM strategies that take this delicate balance into account while focusing attention on today's more knowledgeable, more demanding and technologically savvy consumers. In another feature, we evaluate the factors to consider when choosing the right CRM public, private or hybrid cloud model, and that choice should depend on a company's size, needs, regulatory requirements and artificial intelligence strategies.
Also in this issue, AI applications created and developed specifically for space exploration are finding their way into the enterprise, thanks to a special collaboration between NASA and a business entrepreneur. In addition, designing a human-like chatbot with a winning personality requires a business-minded approach that speaks the customers' language. And as AI and cloud apps take on greater significance in CRM, marketers divulge several problems on the way to deployment and admit they're partly to blame.Continue Reading
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Continue Reading
Nexsoftsys' James Warner discusses three use cases where streaming analytics has a bright future, but has not quite taken off yet. Continue Reading
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To customers, all channels are equal: phone, email, voice, video, chat, text messaging and social media. But managing social media customer interactions can be thornier. Continue Reading
Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities. Continue Reading
Implementing and upgrading AI CRM marketing and sales capabilities requires a holistic, multipronged strategy that encompasses all departments and customer engagement channels. Continue Reading
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The SaaS company recently launched Commerce Manager to integrate enriched content with e commerce systems, and it earlier established a strategic technology partnership with Magento. Continue Reading
Getting your Salesforce-powered customer service and support staff ready for GDPR involves more than just the free Trailhead training module. But it's a start. Continue Reading
The General Data Protection Regulation implementation date is closing in. Salesforce experts have some advice for companies tasked with complying with the EU guideline. Continue Reading
Problem Solve Sales & marketing Issues
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With less than a month until GDPR has to be implemented, both B2B and B2C sales teams must be prepared to properly protect or even dispense of customer data, according to experts. Continue Reading
As with other process manufacturers, ERP software can help craft breweries maintain quality, while better managing growth and unexpected success. Here's a look. Continue Reading
Marketing software company HubSpot has landed on numerous best places to work lists, but press about its workplace hasn't been all rosy. CPO Katie Burke shares thoughts on both. Continue Reading